Punch Imlach's Hockey Tips, 1962

This little beauty is the latest addition to The Den, Punch Imlach's Hockey Tips issued by Chex cereal in 1962. This 32-page, thick-stock paper, full colour booklet was originally obtained by sending in two box-tops of Chex cereal. The one I picked up is in just about perfect shape and looks real nice on the shelf with the  How to Play Goal Booklet by Johnny Bower and the How to Play Forward Booklet by Dave Keon that were put out by Coca-Cola a few years later.
Coach Punch covers all the facets of hockey with the help of his star players on the Maple Leafs.
Red Kelly helps illustrate the golden rule of hockey, "Always keep that head up".
As a defenceman, Tim Horton apparently must "Stop the puck with his body, hands, stick, and so on." Not sure what "so on" refers to, but it probably hurts.
Dave Keon reminds us that when stick-handling, "Stick blade lies flat on ice". I can attest by experience, this is true.
The Big "M" Frank Mahovlich shows how to rip a back-hand shot.
The goalie equipment of a generic Leaf goaltender, Johnny Bower didn't start wearing a mask until the late sixties.
The teeth guard looks like it would be fairly painful to wear. The helmet really is only slightly more than decoration.
Apparently there was a hockey stick colour for girls called "lipstick", how "1962". Also check out the Protective Cap that girls were to wear, basically a shawl with a pad in the back. That will definitely prevent a concussion.
A personal message from NHL referee-in-chief Carl Voss.
Punch Imlach finishes his hockey tips with advice to "drink plenty of milk" and "do not smoke". Fifty-five years later these words still hold true kids. This message is endorsed by Nitzy's Hockey Den.

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